Wednesday, November 16, 2005

Product Placement for the Classics

Ever since E.T. collected a fistful of Reese's Pieces, corporations have been foisting their products on us at the movies. They've become far more obvious and shameless. Marketers particularly love Tom Hanks, I've noticed. The full title should have been Cast Away, brought to you by Wilson and FedEx. In The Terminal, the Borders Bookstore logo filled the screen for half the movie, and Burger King was credited for keeping the poor exile from starving to death.

We already pay 12 bucks to get in and we sit through 10 minutes of commercials before the movie. This is not good for the art of cinema. Here's my vision of what some of the classics might look like if they were made today:


1 comment:

Anonymous said...

You're one clever dude, Marty.